Toledo Geller is a boutique firm that excels at delivering turn-key, custom residences for singles, couples and families who value exceptional design.

Virginia and Jessica’s approach begins with a deep dive into how each client dreams of living. Getting to know their clients intimately, thoroughly understanding their wish lists and worries, allows Toledo Geller to create a unique, luxury living space that truly reflects who they are—and what they love.

With their mastery of both the design and construction process, Toledo Geller partners with architects and builders from the blueprint stage to completion, providing project management and development oversight. The team works tirelessly to ensure the integrity of each project from start to finish—intent on not just meeting, but exceeding, clients’ expectations.

Toledo Geller was founded over a decade ago and they have been named finalists in Innovations in Interior Design, “Ones to Watch” and “Rising Stars” by industry magazines and associations.

TG Team

Virginia Toledo

Virginia founded Toledo Geller in 2006 after recognizing a need in the luxury residential market for a firm with specialized knowledge in both the design and construction process. Formally trained in interior design, she also gained invaluable experience working along side her father, a general contractor, on construction sites.

A native of Brooklyn, Virginia is a mother who loves historical fiction and entertaining in her 1920’s Craftsman style New Jersey home, which she is constantly updating.

Jessica Geller

The experience of renovating a children’s hospital playroom sparked Jessica’s decision to switch careers from social work to interior design. Her intuitive design sensibility is both innate and learned from experience in the field, and she gravitates towards the perfectly imperfect—such as introducing a color that seems “off” but magically completes the design.

A mother of three, Jessica moved to Essex Fells within a year of renovating her 1850s Hoboken townhouse to embark on transforming a 1920s center hall colonial into the perfect cozy home for spending time with her family.

Process

Toledo Geller creates a stress-free client experience through creative collaboration, thoughtful planning and precise execution.

1. Virtual Discovery Call

We schedule an initial phone call to get a sense of what you are looking for. And a feel for whether or not we are a “fit” for your project.

2. toledo geller experience session

During this in-home, information-gathering session, we will delve deep into your hopes and dreams, discuss the overall design direction for your project and share some big ideas.

3. Next Steps

With a commitment to moving forward together, we’ll hone in on your aesthetic and how your home needs to flow and function.

4. design plan development

We hold creative meetings in our office and on site to hone in on your aesthetic and how your home needs to flow and function. We propose color palettes, textiles, furniture styles and design elements.

After these initial creative meetings we present a detailed design plan and proposal and, once this is finalized, work hand-in-hand with all project professionals to ensure things run smoothly from beginning to final installation.

Our standards are high in both construction and fine finishes, and our longstanding relationships with the finest furniture makers, custom upholsterers, skilled artisans and trusted vendors ensure that our expectations are met.